$164.69 AUD $182.95 AUD
This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Principles of Marketing shows students how customer value - creating it and capturing it - drives every effective marketing strategy.
The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and examples from an Australian perspective.
We offer free postage on all print textbooksin Australia four weeks before semester commencement up until census date.
Are you local to Darwin? Take the option of click and collect between 8.30am and 4.00pm, Monday to Friday at our Casuarina Campus.
Shipping discounts are automatic at checkout.
