INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS, GLOBAL EDITION 8TH EDITON

For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. 


Author: Kenneth E. Clow
ISBN: 9781292222691
Publication Date: 11 Sep 2017
Edition: 8th Edition
Course/Units:



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